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Phone Calls: The Ad Currency of the Smartphone Era: A New BIA/Kelsey White Paper
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization),...
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BIA/Kelsey Workshop: Mobile Search
Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based...
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The New Era of Search Has Tipped
Google has made lots of waves in tech and media worlds with last week’s revelation that mobile search volume now outweighs desktop. That goes for several developed markets including the U.S. This...
View ArticleMobile Search’s Next Era: An Insight Paper Preview
A question has loomed over media and tech worlds lately: What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps...
View ArticleSMB Data Point of the Week: Mobile Advertising on the Rise
SMBs are increasingly turning to mobile advertising*, according to BIA/Kelsey’s Local Commerce Monitor, Wave 19 (Q3/2015) survey of small and medium businesses. In Wave 18 (Q3/2014), 21 percent of SMBs...
View ArticleAnalyst Workshop: 10 Minutes on The Future of Search (video)
What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps instead of the search-centric web. This is the topic of a...
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